SELENIUM FITNESS | Fitness Apparel

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SELENIUM

SELENIUM

ELEVATE

COMING SOON!

It’s in You.
The fire. The focus. The will to keep showing up.

Today, we welcome Julianna to the Selenium team — an athlete who embodies the energy, passion, and drive that define who we are.

With her arrival, we’re dropping the Olive Green Mid-Rise Leggings — built for power, purpose, and presence.

Available in store this Saturday, October 25th, and at our booth at the Pure Muscle Fitness Expo in Hamilton this weekend.

It’s in You.
The fire. The focus. The will to keep showing up.

Today, we welcome Julianna to the Selenium team — an athlete who embodies the energy, passion, and drive that define who we are.

With her arrival, we’re dropping the Olive Green Mid-Rise Leggings — built for power, purpose, and presence.

Available in store this Saturday, October 25th, and at our booth at the Pure Muscle Fitness Expo in Hamilton this weekend.

it’s time to elevate. 🍂
Fall’s here, and we’ve got just what you need to move, feel, and look your best.
Jump into the season with the Elevate Collection by SELENIUM — made for your next chapter.

it’s time to elevate. 🍂
Fall’s here, and we’ve got just what you need to move, feel, and look your best.
Jump into the season with the Elevate Collection by SELENIUM — made for your next chapter.

@cierabeltrano in our FUSION line
Shop her look @ seleniumfitness.ca

@cierabeltrano in our FUSION line
Shop her look @ seleniumfitness.ca

⚡️ The future looks electric in Fusion Blue.
Built to move with you, built to outlast the rest.
This is power. This is style. This is FUSION.

#FusionDrop #SeleniumFitness #ItsInYou

⚡️ The future looks electric in Fusion Blue.
Built to move with you, built to outlast the rest.
This is power. This is style. This is FUSION.

#FusionDrop #SeleniumFitness #ItsInYou

🔥 Introducing the FUSION Collection 🔥
Our most powerful line yet—where strength meets style.
Bold tones of pink, blue, red, and purple collide in gear built to move with you and push you further.

This is more than apparel. It’s energy. It’s drive. It’s FUSION.
#SeleniumFitness #ItsInYou #FusionCollection

🔥 Introducing the FUSION Collection 🔥
Our most powerful line yet—where strength meets style.
Bold tones of pink, blue, red, and purple collide in gear built to move with you and push you further.

This is more than apparel. It’s energy. It’s drive. It’s FUSION.
#SeleniumFitness #ItsInYou #FusionCollection

Where power meets color. ⚡️ The FUSION Collection is here—pink, blue, red, and purple designed to ignite every move. Step into your element. #ItsInYou #SeleniumFitness

Where power meets color. ⚡️ The FUSION Collection is here—pink, blue, red, and purple designed to ignite every move. Step into your element. #ItsInYou #SeleniumFitness

From the very first DM, Jessie said yes.
She was our first review, our first believer—before most people even knew our name. Since then, she’s been coaching, growing, and pushing the limits in her own career while helping us grow too.

Jessie lives the lifestyle: smart training, real recovery, and the consistency it takes to stand out. She’s been behind the scenes testing, giving feedback, and now—she’s officially our first Athlete.

Welcome, Jessie Liberty
Expect training tips, collabs, and a whole lot more as we keep building together.

Use Code: Jessie

Swipe to the end to see her first ever review —>

#SeleniumFitness #ItsInYou

From the very first DM, Jessie said yes.
She was our first review, our first believer—before most people even knew our name. Since then, she’s been coaching, growing, and pushing the limits in her own career while helping us grow too.

Jessie lives the lifestyle: smart training, real recovery, and the consistency it takes to stand out. She’s been behind the scenes testing, giving feedback, and now—she’s officially our first Athlete.

Welcome, Jessie Liberty
Expect training tips, collabs, and a whole lot more as we keep building together.

Use Code: Jessie

Swipe to the end to see her first ever review —>

#SeleniumFitness #ItsInYou

6 days until the Niagara Classic! 🏆🔥
We’re getting excited—are you? 👀
Come check out our booth and be the first to see Drop One of our Fall Launch. Limited pieces available, don’t miss it!
@niagarafalls_classic
@mindiobrien
@selenium_fitness

#SeleniumFitness #ItsInYou #NiagaraClassic #FallLaunch

6 days until the Niagara Classic! 🏆🔥
We’re getting excited—are you? 👀
Come check out our booth and be the first to see Drop One of our Fall Launch. Limited pieces available, don’t miss it!
@niagarafalls_classic
@mindiobrien
@selenium_fitness

#SeleniumFitness #ItsInYou #NiagaraClassic #FallLaunch

Our biggest launch yet. Say hello to our Fall line🍂
if you’re at the Niagara Classic, you’ll get first access in very limited quantities.
@niagarafalls_classic
#SeleniumFitness #ItsInYou

Our biggest launch yet. Say hello to our Fall line🍂
if you’re at the Niagara Classic, you’ll get first access in very limited quantities.
@niagarafalls_classic
#SeleniumFitness #ItsInYou

✨ “There’s nothing better than seeing the progress.”
The reflection isn’t just physical—it’s the dedication, discipline, and belief staring back at you. 💪🔥
@chaptersofstrength
No filters needed when you work on you

#ItsInYou #SeleniumFitness #ProgressNotPerfection

✨ “There’s nothing better than seeing the progress.”
The reflection isn’t just physical—it’s the dedication, discipline, and belief staring back at you. 💪🔥
@chaptersofstrength
No filters needed when you work on you

#ItsInYou #SeleniumFitness #ProgressNotPerfection

✨ Big News ✨
Selenium Fitness is proud to announce we’ll be joining the Niagara Falls Classic Bodybuilding Show alongside the legendary Mindi O’Brien 💪🔥
@mindiobrien
@niagarafalls_classic

This is more than just a show—it’s a celebration of strength, dedication, and the passion that fuels the bodybuilding community. We couldn’t be more excited to stand alongside athletes who push the limits every single day.

Stay tuned as we bring Selenium to the stage, showcasing what it truly means to step into your power. 🖤

#NiagaraFallsClassic #MindiOBrien #SeleniumFitness #ItsInYou #BodybuildingCanada

✨ Big News ✨
Selenium Fitness is proud to announce we’ll be joining the Niagara Falls Classic Bodybuilding Show alongside the legendary Mindi O’Brien 💪🔥
@mindiobrien
@niagarafalls_classic

This is more than just a show—it’s a celebration of strength, dedication, and the passion that fuels the bodybuilding community. We couldn’t be more excited to stand alongside athletes who push the limits every single day.

Stay tuned as we bring Selenium to the stage, showcasing what it truly means to step into your power. 🖤

#NiagaraFallsClassic #MindiOBrien #SeleniumFitness #ItsInYou #BodybuildingCanada

First look at the men’s tank tops!
It�’s been much anticipated, but it’s finally coming.. September is going to bring big things for the men’s line.

First look at the men’s tank tops!
It’s been much anticipated, but it’s finally coming.. September is going to bring big things for the men’s line.

Made in Italy. Worn in Canada. Owned by you. Feel the difference.

Made in Italy. Worn in Canada. Owned by you. Feel the difference.

@makaylarofficial in the cross top, and inferno shorts ❤️

Seleniumfitness.ca

@makaylarofficial in the cross top, and inferno shorts ❤️

Seleniumfitness.ca

Make a statement with your choices, don’t allow others to down play your dreams. Chase every day and embrace every opportunity.

Make a statement with your choices, don’t allow others to down play your dreams. Chase every day and embrace every opportunity.

First look 👀
Oversized. Engineered for movement.
The fit you’ve been waiting for coming soon.
��⁠
Built to move. Made to last.
#ItsInEveryone #SeleniumFitness #MensDropComingSoon #OversizedTee #StreetToStrength

First look 👀
Oversized. Engineered for movement.
The fit you’ve been waiting for coming soon.
⁠
Built to move. Made to last.
#ItsInEveryone #SeleniumFitness #MensDropComingSoon #OversizedTee #StreetToStrength

The grind doesn’t lie.
Every drop of sweat. Every early morning. Every choice to keep going — it all adds up.
Because greatness isn’t found. It’s built.
🔥 it’s in everyone.

Rep the mindset. Wear the movement.
🖤 Shop now at seleniumfitness.ca

#SeleniumFitness #ItsInEveryone #BuiltDifferent #AthleteDriven #MotivationMonday #TrainForIt #FitnessWithPurpose #CanadianFitnessBrand #WearTheWork #fitness #motivational #motivated #active #activewearfashion

The grind doesn’t lie.
Every drop of sweat. Every early morning. Every choice to keep going — it all adds up.
Because greatness isn’t found. It’s built.
🔥 it’s in everyone.

Rep the mindset. Wear the movement.
🖤 Shop now at seleniumfitness.ca

#SeleniumFitness #ItsInEveryone #BuiltDifferent #AthleteDriven #MotivationMonday #TrainForIt #FitnessWithPurpose #CanadianFitnessBrand #WearTheWork #fitness #motivational #motivated #active #activewearfashion

The obstacles, the doubt, the weight, none of it stands a chance when you decide to rise.
Move with purpose. Wear the power.
#ItsInEveryone #SeleniumFitness #MoveWithPurpose #TeamSelenium #StrengthInMotion

The obstacles, the doubt, the weight, none of it stands a chance when you decide to rise.
Move with purpose. Wear the power.
#ItsInEveryone #SeleniumFitness #MoveWithPurpose #TeamSelenium #StrengthInMotion

🔥 Meet Makayla, the newest face of Selenium Fitness.

With a powerhouse background in fitness and modeling, Makayla brings more than just strength to the team she brings vision. As the owner of her own modeling agency @rhouseagency and a fierce competitor chasing her pro card in the Fitness division of women’s bodybuilding, she’s no stranger to pushing limits.

This year, she’ll be stepping on stage at both the Legends SuperCup and Nationals and we’ll be right behind her every step of the way.

Makayla represents everything Selenium stands for: ambition, discipline, and the courage to grow — in body, in business, and in life.

Welcome to the team, @makaylarofficial 🔥
#ItsInEveryone #SeleniumFitness #TeamSelenium #LegendsSuperCup #Nationals2025 #FitnessDivision #WomenWhoLift

🔥 Meet Makayla, the newest face of Selenium Fitness.

With a powerhouse background in fitness and modeling, Makayla brings more than just strength to the team she brings vision. As the owner of her own modeling agency @rhouseagency and a fierce competitor chasing her pro card in the Fitness division of women’s bodybuilding, she’s no stranger to pushing limits.

This year, she’ll be stepping on stage at both the Legends SuperCup and Nationals and we’ll be right behind her every step of the way.

Makayla represents everything Selenium stands for: ambition, discipline, and the courage to grow — in body, in business, and in life.

Welcome to the team, @makaylarofficial 🔥
#ItsInEveryone #SeleniumFitness #TeamSelenium #LegendsSuperCup #Nationals2025 #FitnessDivision #WomenWhoLift

Nothing hits like a hot day at the track in Inferno.🔥
Legs moving, mind clear, sun blazing — this is the kind of therapy we like.
Outfit: inferno shorts, inferno sports both in Small

Last weekend of shorts Sale! 🙌

#SeleniumFitness #ItsInEveryone #TrackRun #InfernoShorts

Nothing hits like a hot day at the track in Inferno.🔥
Legs moving, mind clear, sun blazing — this is the kind of therapy we like.
Outfit: inferno shorts, inferno sports both in Small

Last weekend of shorts Sale! 🙌

#SeleniumFitness #ItsInEveryone #TrackRun #InfernoShorts

Every rep, every drop of sweat, every time you showed up when no one was watching—it built this moment.

Wearing Graphite today — not just a colour, but a reminder:
You’re solid. You’re grounded. And you don’t crack under pressure.

Every rep, every drop of sweat, every time you showed up when no one was watching—it built this moment.

Wearing Graphite today — not just a colour, but a reminder:
You’re solid. You’re grounded. And you don’t crack under pressure.

Lights. Camera. Power. 🔥
Behind the scenes of our latest SELENIUM FITNESS shoot — never a dull moment @instillreece @chaptersofstrength @savoia11
#WeAreAllMeantToShine #SeleniumFitness #BuiltForAthletes #FitnessApparel #BehindTheScenes #ShootDay #PerformanceWear #NoLimits

Lights. Camera. Power. 🔥
Behind the scenes of our latest SELENIUM FITNESS shoot — never a dull moment @instillreece @chaptersofstrength @savoia11
#WeAreAllMeantToShine #SeleniumFitness #BuiltForAthletes #FitnessApparel #BehindTheScenes #ShootDay #PerformanceWear #NoLimits

We might not always know what we’re doing… but somehow it always comes together 💫 From laughs to last-minute poses — swipe to the final frame for the magic shot 📸✨ @chaptersofstrength @_kessy.h @abigailwelchh

We might not always know what we’re doing… but somehow it always comes together 💫 From laughs to last-minute poses — swipe to the final frame for the magic shot 📸✨ @chaptersofstrength @_kessy.h @abigailwelchh

🎉 Big congrats to our giveaway winner @mackenzieellaz! Your new fits are on the way — we can’t wait to see you rock them 💪🔥 #SeleniumGiveaway #WinnerAlert #SeleniumFitness

🎉 Big congrats to our giveaway winner @mackenzieellaz! Your new fits are on the way — we can’t wait to see you rock them 💪🔥 #SeleniumGiveaway #WinnerAlert #SeleniumFitness

Introducing our final colour: Rave Blue 💙

Bold, bright, and built to move with you. This set was made to make a statement.

Don’t miss the launch coming Friday, June 6th!

Introducing our final colour: Rave Blue 💙

Bold, bright, and built to move with you. This set was made to make a statement.

Don’t miss the launch coming Friday, June 6th!

🚨 GIVEAWAY TIME! 🚨
We’re celebrating the launch of Selenium by giving ONE lucky winner 3 outfits of their choice from the collection 👕✨

Here’s how to enter:
1️⃣ Follow us [@selenium_fitness]

2️⃣ Tag 1 friend in the comments + comment your favourite colour from the drop

3️⃣ Share this post to your story for a bonus entry (don’t forget to tag us!)

🔥 Winner will be announced Monday June 9th at 12pm EST

*Canada and USA entries only*

You don’t want to miss this, it’s time to show the world what’s already in you. 💎

Good luck! 💪🏻

🚨 GIVEAWAY TIME! 🚨
We’re celebrating the launch of Selenium by giving ONE lucky winner 3 outfits of their choice from the collection 👕✨

Here’s how to enter:
1️⃣ Follow us [@selenium_fitness]

2️⃣ Tag 1 friend in the comments + comment your favourite colour from the drop

3️⃣ Share this post to your story for a bonus entry (don’t forget to tag us!)

🔥 Winner will be announced Monday June 9th at 12pm EST

*Canada and USA entries only*

You don’t want to miss this, it’s time to show the world what’s already in you. 💎

Good luck! 💪🏻

Red reimagined 🔥❤️‍🔥

Inferno is precision-built, contouring the body through high-performance fabrics, layered textures, and architectural design.

Every panel, every seam, created to sculpt.

No fluff. No filler. Just engineered intensity.

This isn’t just colour, it’s controlled chaos, refined.

Are you ready to burn brighter than ever?

Red reimagined 🔥❤️‍🔥

Inferno is precision-built, contouring the body through high-performance fabrics, layered textures, and architectural design.

Every panel, every seam, created to sculpt.

No fluff. No filler. Just engineered intensity.

This isn’t just colour, it’s controlled chaos, refined.

Are you ready to burn brighter than ever?

Your ESSENTIALS, redefined.

Black and white, the foundation of every fit.

Introducing our Core Collection: always here, always ready. ▫️◼️⬜️⬛️◽️◾️

Your ESSENTIALS, redefined.

Black and white, the foundation of every fit.

Introducing our Core Collection: always here, always ready. ▫️◼️⬜️⬛️◽️◾️

Introducing Shadow Blush, where performance meets style in an industry-first design. 🍓✨

The set features a twisted back bra that combines high support with a chic, sculpted look, ensuring you feel confident and secure during every movement.

The leggings boast a revolutionary 3-tier waistband, engineered to stay perfectly in place, offering unmatched comfort and a flattering silhouette.

Crafted from luxurious Italian cotton, the leggings provide a sensation unlike any other, soft, breathable, and flexible for your most demanding workouts. Experience the next level of fitness fashion with this vibrant and trend-setting shadow blush set.

Subtle. Sharp. Unmissable.

Introducing Shadow Blush, where performance meets style in an industry-first design. 🍓✨

The set features a twisted back bra that combines high support with a chic, sculpted look, ensuring you feel confident and secure during every movement.

The leggings boast a revolutionary 3-tier waistband, engineered to stay perfectly in place, offering unmatched comfort and a flattering silhouette.

Crafted from luxurious Italian cotton, the leggings provide a sensation unlike any other, soft, breathable, and flexible for your most demanding workouts. Experience the next level of fitness fashion with this vibrant and trend-setting shadow blush set.

Subtle. Sharp. Unmissable.

From the depths of the shadows, a silhouette begins to EMERGE defined not by light, but by the quiet strength that grows in darkness. Silent, unseen, and unstoppable.

Our proprietary Italian cotton blend is mastered by none, replicated by no one.

The formula? Unreleased. The feel? Unmatched.

This is not fashion.

This is Selenium.

From the depths of the shadows, a silhouette begins to EMERGE defined not by light, but by the quiet strength that grows in darkness. Silent, unseen, and unstoppable.

Our proprietary Italian cotton blend is mastered by none, replicated by no one.

The formula? Unreleased. The feel? Unmatched.

This is not fashion.

This is Selenium.

Which EMERGE colour are you most excited for?!

Rave Blue 🩵🦋
Graphite 🩶👽
Inferno ❤️‍🔥🔥
Shadow Blush 💖✨

Let us know in the comments below!

Which EMERGE colour are you most excited for?!

Rave Blue 🩵🦋
Graphite 🩶👽
Inferno ❤️‍🔥🔥
Shadow Blush 💖✨

Let us know in the comments below!

It’s almost time to “emerge” from the darkness and let your light shine. ✨

EMERGE Collection drops June 6th.

Mark your calendars 👀

It’s almost time to “emerge” from the darkness and let your light shine. ✨

EMERGE Collection drops June 6th.

Mark your calendars 👀

Experience the Art of Movement.
Take a closer look at our handcrafted product—where performance meets elegance. Made with premium Italian cottons, each piece is designed to move with you and made to last. Thoughtfully created for those who value style, comfort, and strength.

#SeleniumFitness #HandcraftedDesign #ItalianCotton #LuxuryActivewear #FitnessFashion #MoveWithStyle #SustainableStyle #FitnessElevated #AthleisureLuxury #MadeToLast

Experience the Art of Movement.
Take a closer look at our handcrafted product—where performance meets elegance. Made with premium Italian cottons, each piece is designed to move with you and made to last. Thoughtfully created for those who value style, comfort, and strength.

#SeleniumFitness #HandcraftedDesign #ItalianCotton #LuxuryActivewear #FitnessFashion #MoveWithStyle #SustainableStyle #FitnessElevated #AthleisureLuxury #MadeToLast

They’re finally coming. 🥶💙
The Emerge Shorts — designed to move with you, breathe with you, and level up your every workout.
Comfort. Style. Power. @topdawgsfitness @chaptersofstrength

#NewLaunch #EmergeShorts #FitnessStyle #ActivewearDrop #FitInBlue #WorkoutWear #AthleisureGoals #FitnessFashion #StrongInStyle #TrainInColor #WomensActivewear #FitnessBrand #LimitedEdition

They’re finally coming. 🥶💙
The Emerge Shorts — designed to move with you, breathe with you, and level up your every workout.
Comfort. Style. Power. @topdawgsfitness @chaptersofstrength

#NewLaunch #EmergeShorts #FitnessStyle #ActivewearDrop #FitInBlue #WorkoutWear #AthleisureGoals #FitnessFashion #StrongInStyle #TrainInColor #WomensActivewear #FitnessBrand #LimitedEdition

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Follow us on Instagram

@selenium_fitness

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